Luxury Real Estate Marketing - The Contrarian Approach

Studying the pursuits of your clients is extremely important to your success as a luxury real estate marketing professional. Although this may not apply to all of your clients or to all luxury real estate markets, the quest to possess the finest and the rarest objects in the world is definitely one of the exciting sports of high net worth individuals.

Understand that as a seller you are the broker's employer. The broker also has by law, a fiduciary duty to you and is charged with trying to get you the best possible price and terms for your property.



This is particularly so regarding building plots and land and more recently towards agricultural land. With prices of development land being so expensive and with the planning laws allowing the development of a single house just about everywhere, the public's interest has been diverted with an increasing volume towards agricultural land, where prices have shown increases real estate in Marbella. excess of 30% - 50% over the last year alone.

Almost every surfer on the web real estate development. has run into a junky site intended only for them to click an ad. You know the kind of site I'm talking about...no content, nothing of value to the visitor, and very frustrating to land on.

A successful sale is never an easy thing, but it can be done if you know all that is involved. By considering the state of the current market and the opportunities that have been presented by those changes, a good educated broker will be able to deliver a successful sale with fewer hassles than many other brokers have either given up real estate company or service. went to a part time status.

You must put value in the meaning of your logo and what it represents. This includes the quality of service and personal attention you give to your clients as well as your company ethics. This is when your corporate brand becomes an asset on its own, appreciated and admired in the field. The real estate logo will be the face and focal point of this value.

Before you actually put your property on the market, do yourself a favor. Hire an attorney. Not just any attorney, but one who specializes in real estate. Do not hire your family lawyer or the one who got you your divorce. Loyalty is great but it has its limits. You need someone who represents real estate clients every day, week in and week out, not once every couple of months. You do not want to be paying for someone to be trained on the job. You are likely to have much at stake in the sale of benalus your land, and you simply cannot afford to have someone screwing it up because they are in over their heads.

Now it's time to talk about value again. The best value for most people would be a full service company that discounts its services and is staffed with agents who have business expertise and the requisite skills to maximize your profits or savings. All I have done was outline a logical thought process, in effect showing you that it is really not a jungle out there.